Creating a successful travel blog requires way more thought than simply deciding to make one. It also necessitates a niche, or a topic of focus, beyond travel itself. While travel is technically a niche, it is an extremely broad one. “Specializing” in a certain aspect of travel writing will allow you to develop expertise on that subject. This doesn’t mean that you can’t vary from your niche from time to time or change it down the road, but it does mean – similar to doctors in medical school – you will eventually have to pick your specialty. Below are some of the tips that helped me define my travel blogging niche that should be helpful as you start your own journey! Feel free to contact me with any questions. You can also subscribe to my email newsletter below for a new travel blogging freebie at the start of each month.
Identify Where You Travel Most Often
Even if you dream of visiting Europe, European travel may not be a good fit for your travel blogging niche if you live in the United States and usually vacation in the Caribbean. The most successful travel blogs are sustainable ones, blogs that you won’t run out of content for. My family used to live on a houseboat in The Bahamas. If I had embarked on that journey as an adult, Bahamian travel could have been a great niche for me. Since that happened years ago, I chose something else. If you already know all the best hotels, beaches, restaurants, tours, and flights on various Caribbean islands, that will allow you to write a lot of blog posts right away and establish an ethos for your blog. You can always transition to European travel when you start to take trips there and acquire experience you can share.
Identify Your Travel Budget
I am cheap. Like, Mr. Krabs from Spongebob cheap. Naturally, that means I also like to keep a tight budget when planning trips. Maybe you feel the same, or even like to go a step further by sleeping in your car or camping on road trips. Maybe you feel the opposite and feel most relaxed at world-class resorts with spas and fine dining. Affordable travel and luxe travel are both travel sub-niches that can help you define your audience and address a problem they might have (in this case, how to stay under budget when traveling), which I’ll discuss more below. If you specialize in affordable travel, for example, you could write about great camping spots, towns where you can get the best bang for your buck, or which hiking gear is made to last.
Identify What Problems You Can Help Others Solve
Every single blog, brand, and business in single every industry needs to solve a problem for people. Otherwise, there wouldn’t be a reason to buy what they’re selling! You are selling experiences, so you’ll need to identify how your blog can help people travel “better.” That could mean more affordably, more often, more safely, more independently, or something else. Do you or a family member use a wheelchair and know which airlines and destinations are most accessible? Did you overcome your fears to solo travel and now know what precautions to take to do it safely? Maybe you help college students travel on a budget or help people in Milwaukee be a tourist in their own city (wait, that’s me). Once you identify how you help people, make your mission evident so they know to trust your blog as a resource!
Identify Your Audience
Who do you want to write for? Who are you qualified to write for? Even if you’re really passionate about it, you likely won’t be a great resource for senior travel in your twenties, for example, unless the only people you ever travel with are your grandparents. Identifying your audience should be done in tangent with identifying the problem(s) your blog helps solve. If you want to help college students travel on a budget, your target audience should be college students. If you want to write travel guides for cities across the Pacific Northwest, you should use keywords that people planning trips to the PNW would use when searching for information about their destination.
Identify Your Travel Style
What does the perfect trip look like for you? Are you relaxing on a beach or hiking up a mountain? Are you pulling off the highway to stop at quirky roadside attractions or shop at local boutiques? Identify your “travel style” so that others who have the same travel style will benefit from your blog posts. Remember that not everyone will need your blog, no matter what topic you cover. It’s better to have a specific group of people who find your blog really helpful than a bunch of people who visit once and don’t gain anything from it. Think about it like this: the majority of people in the world aren’t planning trips to Wisconsin, so my blog won’t be useful to them. For everyone who is, however, I want my blog to be extremely useful in helping them plan their trip so they feel confident using it as a resource and look back to it regularly when they need a new travel recommendation or idea.